Drive organic, high quality leads for Swasya Living, an eco-community living project in Sakleshpur, Karnataka.
Lead generation in the real estate sector can be an expensive and tricky problem to solve. While nice-looking content & compelling pricing help, most real estate companies receive upwards of 80% as junk leads. Interestingly, organic social media is not seen as a lead generation engine in this category.
We did on-location shoots covering the finest aspects of the property and surrounding area, and collaborated with Bangalore specific real estate content creators to distribute the message to a wider audience.
Our tactical approach of partnering with highly viral property content creators on Instagram helped Swasya Living generate leads at their lowest ever CPLs, a rarity for a high ticket size real estate brand.
