Drive awareness and consideration for Malgudi Filter Coffee in Karnataka, a market dominated by a few large players and numerous local brands. Establish the brand as an authentic filter coffee by highlighting the nuances of its preparation.
Brands often fail to engage their target audience due to a broad, unfocused approach. Influencer marketing campaigns typically underperform for products with strong regional ties because many agencies only work with influencers from major cities. For brands with a precise geographic target, generic influencer campaigns can be ineffective. The inability to find suitable regional influencers often results in subpar campaigns and disappointing outcomes.
Leveraging Alphanumero's extensive network of language-specific influencers, Malgudi Filter Coffee effortlessly reached millions of regional, Kannada-speaking customers.
This targeted approach significantly boosted brand awareness and consideration in Karnataka, establishing Malgudi Filter Coffee as a leading name in the regional market and demonstrating the effectiveness of a well-executed regional influencer strategy.
