With Instagram's organic reach plummeting, even top brands with thousands of followers struggle to get more than a hundred engagements per post. India's leading electronics brand needed a fresh approach.
Audiences are tired of product images, feature lists, and overly polished testimonials. They crave authentic, engaging content that offers a real incentive to interact.
Alphanumero's micro-influencer strategy replaced generic social media posts with influencer content at the same cost. Budgets were shifted from static and GIF content to engaging posts by micro-influencers. This dual posting strategy on both influencer and brand handles led to an immediate boost in engagement and attracted new followers.
This innovative approach increased engagement rate by 200% and expanded the brand's follower base by 5% month on month, demonstrating the power of authentic, influencer-driven content in today's social media landscape.
